As a trendsetter in the industry, we have launched Respect Women for Life, an awareness initiative to improve travel standards for women customers. This initiative shall not only enhance safety standards but also encourage women to take necessary steps for a better livelihood tomorrow. Logo of this initiative is the butterfly, as the butterfly represents woman both by her appearance and characteristics. She is beautiful, soft, spreads happiness by the flutter of the wings. She exhibits tremendous strength in times of chaos. Women are caring by nature, yet are equipped to handle adversaries with strength and courage.